The era of the 90s propagated the notion of ‘one size fits all’ that affirmed the benefits of ready-made garments over the tailored ones. Lack of credible services in the tailoring segments also boosted this revolutionary break through which placed the custom tailoring out of the picture. But still, there is a major portion of the society that finds customized garments more appealing than the ready-made ones. Many of the enterprises have now acknowledged the need to fill in this gap in the industry to revive the clothing sector with their out of the box approach to allure a significant section of society towards custom tailoring.
Easy Stitch Designer has emerged out as one such name in this area, that is enhancing the customer experience with its high- end services. This business venture is the brain child of Nikita Maheshwari Chandak, who with her actionable insights is taking the Company to greater heights.
About Easy Stitch Designer
Founded in 2016, Easy Stitch Designer commenced its journey with the motive to offer hassle-free doorstep tailoring services. Effectively catering to the needs its end customers, the venture strives to offer out of the box tailoring services. To ensure stress-free services to the adored clients, a female designer reaches out to their doorsteps for enlightening them with the best clothing solutions for every occasion. At present, ESD is catering its stitching services to every group of individuals, be it infants or senior citizens( women). The enterprise proves its fortes with its wide range of service portfolio that comprises of Kidswear, Blouses, Kurtis, Feeding garments, Bridal lehengas, Western wears, Formals, etc.
Be it the ethnic or western attires, ESD serves its clients with the desired service offerings and that too, at the comfort of one’s home. Apart from catering to the end customers, ESD also ensures promising manufacturing services to well-reckoned designers and online retailers. Moreover, they also prepare school and college uniforms for multiple institutions.
Unveiling the light bulb moment
Nikita, the CEO, elucidates that they established ESD after acknowledging the gap in custom tailoring segment which is quite unorganized and stressful. Here, the tailors are not aware of the latest trends and possess partial skills only. The need of the hour is to upgrade the process with regular training programs. To make a difference in this segment and ensure to eradicate such short comings that cause delivering of poor quality work to the end customers. At the onset of ESD, their mission was crystal clear i.e to deliver stress-free and hassle-proof quality tailoring services.
What makes them stand out of the crowd?
Custom tailoring service segment brimming with competition. It is a must to deliver unique and reliable offerings to allure customers. They seek better services but lack of credibility and transparency turns the aspiration into disappointment. To combat this scenario, ESD is incessantly striving to offer best-in-class tailoring services to its adored customers. They have a dedicated customer support system that reaches out to customers via call or WhatsApp. Booking an appointment is just a click away! All the desired services are delivered at the doorsteps unlike another service- providers.
Moreover, ESD uses best-in-class equipment that under goes timely up-gradation after thorough research. Management has hand picked extremely talented individuals as tailors and designers with unmatched expertise. For ensuring unmatched service quality, tailors and designers are subjected to continuous training programs.
Nikita reveals the secret sauce of her venture’s success in the respective domain. Each product is thoroughly checked for quality before the final delivery. The designer support assists the customers to find the best looks for the attire. At each stage of stitching and finishing, they ensure the usage of high-quality consumables. This has allowed them to establish a satisfied customer base that finds ESD as their reliable tailoring service provider.
Team ESD continuously brain storms the ideas to offer a delightful experience to their customers and keep a regular track on feedbacks. They believe feedbacks are crucial for the improvement of services and can make a huge difference to the organisation’s reputation.
A glance at the future outlooks
ESD has been striving to introduce the latest designs to the customers which are being well-received. In the upcoming months, they are about to launch a portal to deliver ready-made garments. This key offering will be focussed on kid’s wear to relieve the mothers from searching the designer clothes with the perfect fitting for their children.
Shortly, they will be introducing their children-centric clothing brand ‘NavJa’. Soon, this brand will enter the leading e Commerce platforms and make garment shopping for kids effortless and effective.
Moreover, the technical team is also preparing a virtual tool to allow the customers to prepare the design of their own. This initiative will extend their reach to large masses and ensure thriving opportunities for them.
Still the market remains unexplored in this category and we would like to garner majority market share. We will also like to capture profitable and complimentary business opportunities surrounding our business model. asserts Nikita.
Acknowledging the significance of R&D
Along side keeping the pace with the technical advancements, ESD also keeps track on the latest fashion trends that are dominating the market with the help of R & D only. Syncing with the customer’s expectations, they keep themselves updated on the same by thorough research.
Nikita elucidates that multiple innovative products are the result of this segment only. Be it carving a dress out of saree or wrap- around/ ready-made saree, or feeding dresses for mothers, all have been possible with the aid of R&D. Moreover, they are improving the backend processes by conducting profound research and evolve their offerings accordingly.
Expanding their reach
ESD utilizes multiple online and offline mediums to expand its reach. So far, they are successfully serving all the near by areas of Pune and gradually, they are extending their roots to major cities of the country. The CEO firmly believes to cater high-end deliverables to raise the bars of service standards. She affirms that word of mouth marketing have allowed them to excel in the domain quite effectively. Their promotional offers and discount rates allure more customers and allow them to scale the heights of success.
Easy Stitch Designer has acquired the reputation of a venture that ensures to save valuable time, cost and efforts of its customers by offering doorstep services. Enhancing the customer experience and establishing a new definition of custom tailoring service, the exclusive Firm is forging ahead fervently to become a leading player in the respective domain.
The work culture at a glance
Nikita has infused stress-free work ecosystem in the Company that promotes creativity and innovation and allow the employees to focus on their tasks with ease. She believes that a peaceful mind is an abode of creativity. The work force has the liberty to convey its ideas or any types of issue to the Management. At ESD, most of the problems of employees are resolved within a short period. Such a strategic approach to inculcate employee-friendly policies contributes to the growth and success of the Company.
Words to convey to entrepreneurs
Nikita, as a successful women entrepreneur would like to put forth some words of wisdom to the aspiring entrepreneurs. She states, “One must dream big and be a visionary. To achieve your dream you need to constantly upgrade yourself, and work harder. There is no shortcut to success and no substitute to hard work, mind it!”
