Making integrity and innovation as its foremost motto, Healux International Pvt. Ltd. has carved its way in the Cookware industry to make a difference for the common people. The CEO Story team sat down for a virtual coffee session with the phenomenal Founder and Leader of the Company – David Stanley, Managing Director who enlightened us on the company’s vision, mission, culture, future outlooks and much more!
Healux has pioneered a unique concept in India where its exclusive range of “Best in Class” Cookware, Kitchenware, Healthcare & Homecare products are sold by sheer demonstration through Healthy Cooking Shows. The health benefits of the products are aligned with sustainable methods of energy saving. Now the question is – how do they ensure a steadfast reach to their end-consumers? Their product portfolio is promoted by the Healux Consultants who conduct the Healthy Cooking Shows across the Country in prospective Customer homes. These shows feature healthy & tasty food recipes, time and fuel-saving cooking techniques, unique kitchen tools while ensuring a friendly, positive and healthy ecosystem to the each and every guest. Lately, their outstanding approach to ensure maximum reach via 16 Region focused Facebook Good Food Club Groups has been helping them to stay ahead of the game.
Healux wants to offer a healthier tomorrow with its innovative and effective products.
Idea behind inception
The hectic lifestyle of today’s fast-forward society has negatively affected our health, leading to serious issues like Obesity, Diabetes, Hypertension, Cardiac problems, etc. The need of the hour has become the major involvement of healthier yet tastier food in our lives. In this direction, Healux International came into existence with the prime motive to create a positive impact on the lives of the people. With its tagline, Cook Healthy, Eat Healthy and Live Healthy, the company invaded the Cookware industry where their matchless quality and outstanding products effortlessly drew attention of the potential customers. No doubt the demand of their exclusive product has heightened in the past few years. Thereby, the dynamic enterprise is about to add an enhanced product range in the Kitchenware and Healthcare segments.
About the brains behind the company
At present, David Stanley has been leading the organization as the Managing Director. He supervises the nationwide business operations owing to his years of extensive experience of building successful enterprises across the country. Being an MBA with specialization in Marketing, he has been associated with some reputed giants (like Eureka Forbes, ATCO, AMC Cookware, Atlas Jewelry, etc.,) at leading positions, where he had significantly contributed to their major growth and success.
In his outstanding management performance in business operations across the country, four key leaders play a pivotal role. Manoj K George is the Regional Director- South 1, handling the state operations in Karnataka, Goa, Kerala and Tamil Nadu. His twenty-five years of experience in Direct Selling & Traditional Retailing Industries, has made him a name with good reputation in the relevant domain.
T.K.S Prasad is the Regional Director – South 2, manages the operations in Andhra Pradesh, Telangana, Orissa and Chennai. His expertise in sales performance has allowed him to become a business leader of national as well as international repute in direct sales. For his behemoth contribution to the respective industry, he has been honored with several awards and recognitions.
C.P Pradeep is the Regional Director-North, handling the overall operations across the entire Northern region. His career trajectory is full of some successful operations established by him in various mega corps. Bagging several awards and accolades of national repute in his favour, Pradeep has become a popular name in the direct selling business.
Gireesh Narayan is the Regional Director- West, supervising the operation all across the western region. He became an integral part of team Healux in October 2015. Under his exclusive leadership, many enterprises have witnessed extraordinary sales profits and enhanced business value in the past.
Waves of change
Drawing a bigger picture of healthier future ahead, Healux has emerged as a preferred partner brand for every smart home-maker! It constantly aspires to ensure innovative and unparalleled products to every woman while helping her offer healthier ways of cooking to her family. Be it quality assurance guarantee of over 30 years for its Cookware or its dedicated efforts towards offering better career to women, Healux has become a phenomenal brand with a difference. Major portions of the company’s workforce are women, who are absolutely dependent on it for their bread and butter. In this context, David Stanley quotes that they are delighted that its business operation has transformed the lives of people in need of employment (specially women). Undoubtedly, the company’s core values ensure women empowerment in the best possible manner.
Moreover, innovation is something that has offered them with a leading edge in the respective market. Owing to its focus on innovative products, Healux has developed the Fastest Cooking-‘Pressure Cooker’ laced with foreign technology for enhanced cooking experience. In this same notion, several out-of-the-box products have been created by them so far.
A culture of creating future leaders
The company nurtures the culture of growth and professional development for its valued sales force, where the management identifies and develops future leaders. It ensures a ‘Leadership Development Plan’ for every partner to develop leaders within the organization. Apart from this, its in-house training and development department also helps them train the potential leaders to sharpen their skills and improve their personalities. These handpicked leaders are offered a Diploma in Healux Sales Management after completion of 6 modules of training and are rewarded with a Certificate, at a dazzling ‘Convocation Ceremony’.
Glimpses of the achievements
Witnessing tremendous success, Healux has made exponential growth in a short period. From establishing 90+ nationwide branches in around 24 cities to crossing the figure of 1,20,000 happy and satisfied customers, the company has become a prominent leader in its targeted market. Moreover, its fortes have been well-acknowledged across the business fraternity, allowing Healux to be conferred with ‘Best New Brand, Product or Service Launch Award’ by Times Network in 2018.
Furthermore, its major contribution towards empowering the women has allowed them to be venerated with ‘The Best Organization for Women Empowerment‘ at Great Indian Woman Leadership awards organized by the UBS forums.
Fascinating future outlooks
Healux constantly strives for a difference and aspires to become one among the Top 10 Trusted Brands in Indian market by proposing exclusive range of products in Cookware, Kitchenware, Healthcare & Homecare segments. It has envisioned to ensure its prominent presence in Indian Subcontinent by opening 250+ branches while ensuring more and more employment opportunities to enterprising women. For enabling the populations to lead a healthier as well as luxurious lifestyle, Healux will soon launch its multi-dimensional product line. With its constant efforts to make people shift towards healthier cooking, the dynamic enterprise will also ensure direct selling operations to cater to the Indian Diaspora in International markets.
Words of wisdom for budding entrepreneurs
As a concluding note, David Stanley shares a token of advice with the new-fangled entrepreneurs by quoting a famous statement from a renowned French poet- “‘No force on Earth can stop an idea, whose time has come’. So, if you are an aspiring entrepreneur with an exciting idea, go ahead and launch it. I am sure; the world will accept and love you for it!”
