You know nowadays, entrepreneurs rely on pitching decks to put forward their business proposals. This has a common term called a Startup Pitch Deck. The popularity of Startup Pitchup Deck has increased in the past 4-5 years, owing to their capability to earn investors’s trust and secure your business’s funding. For those who are hearing this term for the very first time: It is a visual presentation made on PowerPoint slides that are used by startup heads to communicate their business ideas, models, and vision with potential investors.
To secure better funding from investors in this highly competitive entrepreneurial ecosystem, we suggest you learn to make attractive startup pitch decks as well. And why should we bother to do so? Well, the answer is shrinking attention spans in people! To gain mass attention, you need to captivate recipients’ eyes with vibrant colours that come with crisp reading and more comprehensible designs. But while doing so, get a proper outline penned down to ensure all the key elements have been included in preparing a pitch deck that can secure you big funding.
Don’t worry, we’ve got you back to help you suggest ways to make a startup pitch deck that helps you seal the deal:
- Opening with an executive summary
The backbone of the whole conversation is going to be your company’s overall portfolio, vision, mission, values, and more. But how to put it all together? Make an executive summary that is impactful but short. In order to grab the recipient’s attention, ensure to add your USPs in this summary in bullet points. Just be clear while creating this: you wish to convey your startup’s values that investors may find aligned with their goal; hence, don’t hesitate to share it. - Identifying the issues
The biggest aspect that would favour your pitch would be your vision to solve a problem. So, do you solve a problem that could impact lives? If yes, then you better articulate it in a separate slide by mentioning your targeted audience. Remember, you investors should be aware of this problem-solving vision of yours to know your business potential and market opportunity. The best way to include this is by adding case studies or real-world scenarios. - Offer the solution
After introducing the problem, share your unique solutions. Give a brief of how your product or service solves the market pain points. - Market Opportunity
Don’t just rely on having a great idea to bag funding from investors, as ensuring market potential is what they seek. Add a slide that demonstrates the market size, research, statistics, and growth based on the trends. Clearly state how your business has great room for growth. - Sustainable Business Model
After sharing the market potential, you have to share how you make money out of your idea. Share what kind of model you are going to rely on for revenue generation, such as a subscription model, licensing, e-commerce, or other revenue streams. You can add pricing strategies, customer lifetime value (CLV), and customer acquisition cost (CAC) coupled with expected margins. - Go-to-Market Strategy
And at last, don’t forget to add your go-to-market strategy that reveals your plan to reach out to customers and scale. Add your marketing to your distribution plans to acquire your first 100, 1,000, or 10,000 customers. Do mention the social media channels you would use for this.
Key takeaways
At last, you are telling a story. So, keep it short but impactful, and be ready for every type of question you might be asked during the presentation.
