The invocation of technologies has significantly redefined the industrial sectors on many levels like operational platforms, communication, security, and more. Innovations like telecommunications, video surveillance, and other digital amenities are ushering the verticals to a new era of advancements.
MATRIX COMSEC PVT. LTD. is one of the revered OEMs, known for its commitment and astounding quality in products. Our current edition “Top 25 Customer-Centric Companies of India 2020” is featuring organizations, whose promising solutions have revamped customer experience. We are proud to feature Matrix for its championing solutions in the technology space. Its tech-empowering practices, undoubtedly place it in the spotlight section of our esteemed magazine.
AN ACCOMPLISHED ORGANISATION
Matrix is one of the most seasoned leaders in Security and Telecom solutions, having advanced technologies and committed to bringing technological revolutions in its space. Its constant focus on product development has contrived a series of revolutionary products, like IP Video Surveillance Systems, Video Management System, Network Video Recorders and IP Cameras, Access Control and Time-Attendance Systems. Also, Telecom Solutions such as Unified Communications, IP-PBX, Universal Media Gateways, VoIP and GSM Gateways, and Communication Endpoints.Their solutions are catered to all sizes of businesses from small and medium to large and multi-location enterprises.
Matrix is envisioned on the focus to deliver solutions that ensure productivity and preventive security. Products are developed, maintaining an international standard, and showcase reliability at every level. Their solutions are catered to multiple verticals including Manufacturing, Logistics, BFSI, Health-care, Hospitality, Education, Government, Defence, etc. With leading expertise, Matrix has grown into a trademark of trust and reliability for customers. Its innovative products and services are highly cherished in the industry and are honored, with multiple awards.
THE INITIATION AND PROLIFERATION
Matrix started its journey as a startup in 1991, through the hands of Ganesh Jivani (CEO). With a certified career in Computer Science, Mr. Jivani was powered, with a motivation to provide best-in-class security and telecom solutions. Prior to Matrix, he had experience in Product Engineering and R&D, which helped him start his journey, with a single product and a single employee. His ambition to design, manufacture, and market his products worldwide helped in launching the PBX, the first product of Matrix, and began to sell across Gujarat. This product laid the foundation on which Mr. Jivani thrived his
business. With time Matrix expanded its portfolio, markets, people, and infrastructure and started offering a complete range of PBX and Media Gateways.
Matrix has always sought progressive opportunities, by providing different solutions to the same customer. The strategy helped them identify that customers relied on a single OEM for telecom and security solutions. As such, they brought security solutions onboard, adding product lines to commensurate with three dimensions – Technologies, Distribution Network, and Customers.
Moving ahead in this strategy, they launched biometric solutions for Time-Attendance and Access Control applications, in 2007. The introduction of security solutions further paved the way for IP Video Surveillance. Hence, IP Cameras, Network Video Recorders, and Video Management System were added to the portfolio in 2010. From there on, Matrix has journeyed as a one-stop-shop for all telecommunication equipment and security solutions.
DISTINGUISHED FEATURES
“SUBSTANCE is the core value we strive to live by at Matrix. Our core brand value is SUBSTANCE”, says Mr. Jivani. Matrix ensures substance in everything from technology, applications, functions, features, performance, flexibility, and reliability. Every activity including product design, manufacturing, marketing, sales, and support is engineered, with a distinct business strategy, helping them create niche expertise. This differentiating factor adds more value to their offerings and places them at an emanating position in the market. They have a vast network of more than 2,500 channel partners, offering products in Asia, Europe, North America, South America, and Africa.
Matrix’s products are barrelled, with all the core values like technology, performance, durability or compliance. In short, anything a modern organization expects. Understanding customer concerns gave them insight into their needs and expectations and helped in devising the best-fit solutions. Their product management directly engages with customers and system integrators’ (SI) to understand business processes, current solutions, challenges, and arising needs. Every successful product is first introduced to a few selected customers for beta testing and validation. Staying parallel to customer feedback also opens room for future upgrades or new variants. The feedback is implanted in the products and also translated for potential inventions. Moreover, sincere and prompt after-sales service and training users to maximize customer’s return on the investment endorses holistic relationships with customers.
Matrix always focuses on transcending customer expectations, with unmatched quality, reasonable price, and end-to-end support. Hence, price becomes secondary while solutions often come with a pleasant surprise. The strategy further plays an integral role in product marketing. Matrix reaches out to organizations and businesses – identifies and meets their telephonic, access control, time-attendance, and video-surveillance needs. Products are also promoted, through trade fairs, exhibitions, and advertisements.
R&D – A MAJOR CONSTITUENT
Matrix has emerged as a notable indigenous R&D company with core competencies in hardware, embedded software, applications software, mobile applications, and mechanical engineering. 40% of the entire workforce is dedicated to R&D and product development, strengthening its capabilities and infrastructure to devise world-class products. Their quality is further powered, by industry-standard practices like AGILE, Test-driven Development (TDD), DFMEA, DFM, etc. The certifications ensure continuous optimization in their Matrix Product Development Methodology (MPDM), which covers the entire life cycle of product development, with era-defining standards at all levels.
An analytical approach towards product and market keeps them abreast of all emerging innovations. The CEO says, “We are into the business of technology; time, tide and technology waits for none”. Keeping R&D integral not only boosts product growth but also keeps it in line with modern infrastructure. The Company works with all state-of-the-art infrastructures that cover Product Management, Project Management, Systems Engineering, Software Development, Software Verification, Mechanical Engineering, Electronics Hardware Design, ECAD, Product Certification, Documentation, etc.
HIGHLY COMMITTED WORK CULTURE
Matrix, being a leading expert in its space, maintains a very dexterous and zealous work culture. They offer technologically advanced and challenging projects to international clients and work with avant-garde infrastructure. As such, the entire team maintains a professional, collaborative, and meritocratic relationship. “We value our people, but, at the same time we also expect them to bring the right competence and commitment to work”, says Mr. Jivani. The majority of the employees are young, and the competitive culture showcases their competence and helps in achieving their own goals. Their enthusiasm and sincerity are further acknowledged with rewards. Matrix also provides ample space for learning and growth.
BESTOWED WITH MULTIPLE ACCOLADES
Throughout its enormous stint, Matrix has been honored, with a multitude of awards in India, Germany, and Japan for product design and engineering. Some of the recent accolades include:
- Matrix COSEC ARGO won the coveted India Design Mark Awards, 2019.
- Enterprise IT World CMO 100 Awards 2019 for Marketing Leadership.
- The Best Electronics Company at GESIA Annual Awards 2019.
- National Telecom Make in India Awards 2020 by CMAI Association of India.
- Time 2 Leap R&D Award for Its Face Recognition Device.
- The Best Intelligent Security Solutions Provider Award by Electronics Maker.
On the other hand, Matrix has put several landmarks in its path throughout the two and half-decade. It has marshaled a workforce of 500+ trustworthy talents, grown into a reliable brand to more than 1 Million customers, built a network of 2,500+ System Integrators promoting Matrix Products’ worldwide, propagated products in more than 50+ tech-advanced nations, and designed 60+ tech-innovative products for Video Surveillance, Access Control, Time-attendance, and Telecom as well.
AMPLE PROSPECTS IN NEAR FUTURE
With remarkable experience and expertise in the bank, Matrix is foreseeing various growth trajectories. First, they are willing to expand their product portfolio; with this strategy, they have been working on People Mobility Management, for the last five years. They provided solutions in Access Control, Time-Attendance, Contract Workers Management, Visitor Management, Cafeteria Management and further diversified in video surveillance, offering Video Management System (VMS), Network Video Recorders (NVR) and Network Cameras.
Second, they’re aiming towards geographical expansion. With already having a presence in 50+ countries, including the USA, Canada, Italy, England, Ireland, Germany, Spain, Portugal, Greece, Romania, Turkey, The UAE, KSA, Qatar, Kuwait, Oman, Kenya, Tanzania, Nigeria, Tunisia, Egypt, Sri Lanka, Nepal, Thailand, Vietnam, Philippines, Australia, Papua New Guinea(PNG), South Korea, etc. they are willing to build a presence in more tech-advanced countries. Third, they are exploring new sales channels. Primarily, Matrix has functioned in the private sector, but now it has a dedicated sales team, for Government foundations and has a significant presence in the Government e-marketplace (GeM).
