Gone are the days, when established businesses could afford advertising their products and services only to a restricted region. The digital world has become omnipresent and has the potential to do what was unimaginable by mankind before. It comprises of three elements: Internet, Technology and Gadgets, which for a marketer renders an exciting channel of promotion named Digital Marketing.
In this era ruled by the Internet, the field of Digital Marketing is being instrumental towards business success; whether small or big, new or old, from a marketing perspective. Paarami Digital Consulting LLP, under the leadership of Mr. Sushant Gaikwad, is a rising start-up in this arena that provides the boost any business needs to achieve growth and success.
THE STARTING POINT
Every successful journey has a driving force behind it and a fair share of struggles. He recalls the rejection he had to face in publishing his book on Experiential Learning as an MBA student. This rejection made him publish his book on an online platform, which received viewership in around 25 countries across the globe. Highly motivated by the results, he set up the Paarami Digital Consulting LLP in the year 2012, along with his partners.
They started with development of basic websites for the clients, but eventually the field of marketing the products and services on the digital platform remained their core interest, skills and aspiration. The company faced many challenges to gain the trust of the organization and their management to experiment with the digital media. An Ayurvedic medicine store owner, who wished to expand his business outreach became their first client. Within this client’s limited investment, Paarami created an unique and competent product content after extensive research and successfully generated leads for them from over 70 countries. Since then, there was no looking back, as it righteously proved, ‘where there is a will, there is a way.’
COMPETENT OFFERINGS AND IMPRESSIVE CLIENTELE
This field has so much to offer, that a cut-throat competition is ever-prevalent everywhere. The more customized and tailor-made services one can offer to the client, the better are the chances for success.
In just seven years of its inception, Paarami has identified the importance of providing a wide range of services; starting from Search engine ranking to lead generation, Branding to website development, social media marketing to marketplace management, conducting webinars to doing a digital PR. The agency provides all digital solutions required for various business objectives.
Paarami strives to lead the field by providing the required thrust to various B2C (Business-to-Consumer) and B2B (Business-to-Business) segments in many sectors like Training, Education, Technology, Retail, Gaming, E-commerce, Hospitality, Manufacturing, Healthcare, etc. Penetrating the market for a niche domain like Education, Training, Gaming, etc.; their performance numbers have become a competitive challenge even to the major peers in the field.
AN EDGE OVER THE PEERS
Digital Marketing makes it possible to promote business without mandatorily spending hefty amounts. Hyper-personalization, Segmentation, Automation and various similar processes are utilized in boosting up the pace of a business outreach. The key to lead is in the planning, process efficiency and team mentoring which aids achieving client’s business objectives.
Guiding the team to understand the business objectives, thereby, developing advanced analytics and aligning stakeholder communication, has helped Paraami in keeping up with the changing market needs. Today, advances in technology has made the clients more aware, as they develop their own databases and ideas around Digital Marketing. Therefore, it becomes all the more important to scale and adapt, reach out to the target audience and manage the communication chaos efficiently in a cost-effective way. The company ensures all this with great expertise.
They manage their “Go-To-Market” strategy through a result-oriented and an in-house developed reverse-mechanism process, coupled with a strong feedback mechanism;, ensuring the alignment of activities to the business objectives as its pivot point. Generating quick and cost-effective results keeps them ahead in the race.
Over the years, they have also started focusing upon Research and Development to meet the requirements of increasing work-load through. Remaining up-to-date with the industry blogs, mainstream business newspapers, and following online media experts, along with keeping an eye on the techniques used by the fellow competitors, they make sure to not lag behind in the race.
ADDING FEATHERS TO THE CAP
Paarami has generated 3,70,000+ business leads from over 145 countries till date. Considering themselves as a ‘Client’s Agency’, their achievements boast of gaining 85% of their clients through referrals by the existing clients. They have generated over 65,000 customers for their hundreds of clients. Forming an average relationship for 4+ years with the clients, they have multiple success stories. The major achievements include-
increased the batch size from 16 to 400+ in just over 3 years; for a training company For a B2B tech company, digital channel contributes to 60% business, from Over 140 Countries Reduced the cost of acquisition from INR 350 to just INR 13 for a fantasy gaming portal Sales Automation for an Ice-cream Brand; Rs.1.75 Cr revenue generated on Zomato 1000+ social media leaders to sell over 36000 government schemes in Mumbai 1,111 enquiries for a Lifestyle client in 35 days; sales automation through Instagram Ads
PROGRESSSIVE WORK ENVIRONMENT AND CULTURE
Employing mostly millennials in its work-force, Paarami provides its team with challenging opportunities and recognition with a sense of ownership. Job satisfaction through a flexible work culture, thorough guidance, robust process structure, avoidance of micro-management has ensured an employee-friendly environment at Paarami. The efficient co-creation of the desired output through the right encouragement for learning creates a zealous work culture.
Having a philosophy of collaborative growth for clients, employees and industry, they ensure transparency and efficient communication to avoid opportunity loss. Compassion towards the clients and maintaining a synergy gives them the brownie points.
FUTURE VISION AND GIVING BACK TO THE SOCIETY
Along with a vision to pin itself on the global map with the brilliance of its execution, Paarami strives to establish marketing automation. It has in its view, to market Indian thoughts, products and practices globally, thereby strengthening the native market. It has been closely associated with various NGOs like Navdrishti (working on malnutrition, tree plantation and women empowerment), aids the initiatives run by Rotary Club and handles the marketing and awareness for the ancient Indian art forms in the field of Varli.
It has launched a training program called DigiPROZ to prepare the next level of marketers with technical skill and expertise in the field, hence rendering its Corporate Social Responsibility (CSR) with great enthusiasm.
A MESSAGE FOR OUR READERS
Paarami Digital Solutions LLP believes in the essential 3Ps of modern-day marketing- Purpose, Personalization and Performance. Its message for the newly mushrooming entrepreneurs is, not to waste their resources just on a good-looking website, or on increasing the viewers and followers on social media, but to utilize this medium efficiently in generating revenues.
